Hemda Giora Branding

Crafting a branding strategy for a couples therapist demanded a nuanced and strategic approach that prioritized the client's objectives and preferences. A primary objective of the client was to establish an identity that embodied key values such as openness, connection, and transparency. By crafting a brand identity that resonated with these values, we could create a more engaging and authentic representation of the therapist's services.

One of the primary challenges of the project was the need to create two separate logos that would clearly and effectively communicate the therapist's distinct areas of expertise. My approach was to develop two distinct symbols that were visually compelling yet incorporated a consistent graphic language that would tie the brand together. This strategy allowed us to differentiate between the two areas of expertise while maintaining a sense of continuity across the brand identity.